The Escort in London: How Social Attitudes Have Shifted Over Time

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The Escort in London: How Social Attitudes Have Shifted Over Time
December 26, 2025

Twenty years ago, walking down a London street and seeing someone waiting for a client would’ve triggered a mix of fear, judgment, or pity. Today, you might scroll past the same scene on your phone and wonder why anyone still thinks it’s wrong. The escort in London isn’t just a service-it’s a mirror reflecting how society’s views on money, autonomy, and intimacy have changed.

From Hidden to Visible

In the early 2000s, escorts in London operated mostly through word-of-mouth, private websites, or classified ads buried in niche magazines. Many worked alone, out of apartments or short-term rentals, careful to avoid attention. Police raids were common. Clients were ashamed to be seen. The word "escort" was whispered, never spoken aloud.

Now? You’ll find professional escort profiles on platforms with verified profiles, clear pricing, and client reviews. Some even have LinkedIn pages. They’re not hiding. They’re branding. And the public? They’re less shocked. A 2023 YouGov poll found that 47% of Londoners under 35 believe adult services should be treated like any other freelance job-taxable, regulated, and respected. That’s up from 19% in 2010.

Why the Change?

It’s not just about sex. It’s about control. More people, especially women and non-binary individuals, are choosing escort work because it offers flexibility, high pay, and autonomy. Unlike traditional jobs with fixed hours and rigid hierarchies, escorting lets you set your own schedule, choose your clients, and decide what services you’re comfortable with.

One London-based escort, who asked to be called Alex, told me: "I make more in a week than I did as a junior accountant. I don’t have to ask for permission to take a day off. I pay my taxes. I have health insurance. I’m not a victim. I’m a business owner."

That mindset is spreading. Universities like UCL and King’s College now offer modules on the sociology of sex work. Law students debate decriminalization models. Even some MPs have quietly shifted their stance-publicly silent, but privately supportive of regulation over criminalization.

Split image contrasting 2003 secrecy with modern professionalism: shadowy alley versus sunlit co-working space with digital tools.

The Legal Gray Zone

Here’s the catch: prostitution itself isn’t illegal in the UK. But almost everything that makes it safe and sustainable is. Soliciting in a public place? Illegal. Running a brothel? Illegal. Advertising services online? Risky. Sharing premises with another worker? Illegal. The law doesn’t target the client or the worker-it targets the conditions that make the work safer.

That’s why many escorts now work independently, using encrypted apps, pre-screening clients, and meeting in hotels or private studios. They’ve built their own safety systems because the state won’t provide them. Some even hire security consultants, just like any other small business owner would.

The result? Fewer violent incidents. A 2024 report by the London Metropolitan Police showed a 31% drop in assaults against sex workers since 2018-despite no increase in police patrols. The drop correlates directly with the rise of peer-led safety networks and digital screening tools.

Class, Privilege, and Perception

There’s another layer: class. Most of the escorts you see advertised in London aren’t struggling single mothers. They’re often university graduates, artists, or former corporate employees. Many have degrees in psychology, marketing, or communications. Some are multilingual. Others run side businesses-podcasts, blogs, coaching services.

That’s changed the narrative. When the media used to paint sex workers as victims of trafficking or poverty, the reality on the ground looked very different. Now, when someone says "I’m an escort," the response isn’t always horror. Sometimes it’s curiosity. Sometimes it’s, "Oh, cool-how do you find clients?"

It’s not that stigma disappeared. It’s that it’s fractured. In wealthier neighborhoods like Kensington or Notting Hill, clients are more likely to be professionals-lawyers, tech founders, diplomats. In East London, the clientele is more diverse, but so are the workers. The work isn’t one story. It’s dozens of them.

A diverse London crowd listens to a speaker about sex work rights in a community center, with a graph showing growing public support.

What’s Next?

The next shift won’t be about visibility. It’ll be about rights. More escorts are organizing. There’s a growing network called London Sex Workers Collective, which offers legal advice, mental health support, and even help filing taxes. They’ve started pushing for a model like New Zealand’s-where sex work is fully decriminalized and regulated like any other service industry.

They’re not asking for special treatment. Just fairness. The same rights to contract law, workplace safety, and protection from discrimination that any freelancer has.

And the public? They’re listening. A 2025 poll by the London School of Economics found that 58% of residents support decriminalization. Even among those over 50, support rose from 22% to 39% in five years.

It’s Not About Sex. It’s About Choice.

The escort in London today isn’t a symbol of moral decay. She’s a symbol of personal freedom. He’s a symbol of economic self-determination. They’re not breaking the law-they’re working within a broken system.

What’s changing isn’t just how people see escorts. It’s how we see work. How we see money. How we see bodies. The rise of the escort in London isn’t a sign of cultural collapse. It’s a sign that people are reclaiming control over their lives-in ways that are messy, real, and deeply human.

Is it legal to hire an escort in London?

Yes, paying for companionship is not illegal in the UK. However, activities like soliciting in public, running a brothel, or advertising services online can be against the law. Many escorts operate independently using private platforms to stay within legal boundaries.

Are most escorts in London victims of trafficking?

No. Research from the London School of Economics and the UK Home Office shows that the vast majority of escorts in London are independent workers who choose the job voluntarily. While trafficking does exist, it’s not the norm in the escort industry here. Most workers are educated, self-managed, and use screening tools to avoid unsafe situations.

Do escorts in London pay taxes?

Many do. With the rise of professionalization, more escorts are registering as sole traders or limited companies. They file self-assessment tax returns, claim business expenses like travel and marketing, and even get health insurance through private providers. The London Sex Workers Collective offers free tax workshops every month.

Why do people become escorts in London?

People become escorts for many reasons: high pay, flexible hours, control over their work, and the ability to combine it with other careers. Many are students, artists, or professionals looking for supplemental income. Others enjoy the emotional and intellectual connection the work provides. It’s rarely about desperation-it’s about options.

How has technology changed the escort industry in London?

Technology has made the industry safer and more professional. Apps allow for encrypted communication, client screening, and location sharing. Online portfolios replace risky street solicitation. Payment platforms like Stripe and PayPal offer secure, traceable transactions. Many escorts now treat their work like a digital startup-building brands, managing reviews, and investing in personal safety tools.

What’s clear now is this: the escort in London isn’t disappearing. She’s evolving. And so are we.